Privacy Policy

Information We Collect

Personal & Contact Information

• Basic Information: Full name, email address, phone number, shipping address, and billing address. For returning customers, we will record your style preferences (e.g., wide-brimmed hats, crossbody bags, printed silk scarves), size data (hat circumference, bag strap length requirements), to provide accurate product recommendations.
• Order-related Information: Product model, size, color, material selection, and customization needs (e.g., embroidered logos on hats, personalized bag charms, custom scarf lengths). Such data will be permanently deleted 12 months after order completion to ensure privacy security.
• In-store Pickup/Styling Information (if applicable): Reserved pickup time slots, in-store styling consultation notes will be temporarily stored and deleted within 30 days after the service is completed.

Payment & Transaction Information

• All payments are processed through PCI DSS-compliant payment gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account information. All financial data is protected by end-to-end encryption technology to ensure transaction security.
• Bulk Order Records: For corporate procurement orders (e.g., boutique retailers purchasing hat collections, companies ordering custom scarves as employee gifts, event planners buying bags for attendees), the purchase order number will be temporarily retained for invoicing purposes and automatically deleted after 12 months.

Website & Usage Data

• Browsing Behavior: Product pages you viewed (e.g., straw sun hats, leather tote bags, 100% silk shawls), shopping cart information, style filtering records, and cookie data used to optimize services.
• After-sales Data: Order logistics inquiry records, return and exchange application information, product review content, and styling feedback. Such data will be automatically deleted 12 months after order completion.

How We Use Your Information

• Order Fulfillment: Process your order payment, arrange delivery, provide logistics inquiry services, and enclose a product care guide with each order (e.g., hat shape maintenance tips, leather bag cleaning advice, silk scarf washing instructions).
• Customer Service: Resolve your after-sales issues (e.g., incorrect hat size, bag strap breakage, silk scarf fabric defects, wrong product delivery), and provide return/exchange guidance, size recommendations, and material consulting.
• Personalized Recommendations: With your consent, send you new product information that matches your preferences (e.g., new winter wool hat launches, waterproof bag promotions, limited-edition silk scarf collections). You can unsubscribe at any time by contacting customer service.
• Compliance Requirements: Retain necessary transaction records for tax declaration and legitimate inquiries from regulatory authorities, ensuring all products meet U.S. CPSC (Consumer Product Safety Commission) standards for accessory safety.

Data Security Protection

• Data Transmission: All information is protected by SSL/TLS encryption technology during transmission. You can confirm the encryption status through the lock icon in the website address bar.
• Data Storage: Personal information is stored on encrypted servers located in the U.S. Only authorized customer service and order processing personnel can access necessary information, and all personnel have signed strict confidentiality agreements.
• Third-party Cooperation: Logistics, payment, and customization partners can only obtain the minimum information required to complete services (e.g., shipping address, order amount, customization requirements for hats/bags) and must comply with the same privacy protection standards as required by U.S. law.

Your Data Rights (CCPA Compliance)

• Right to Access: Contact customer service at any time to request a free copy of all personal information we have collected about you.
• Right to Correction: If your shipping address, phone number, or customization requirements are incorrect, you can modify it through the personal center on the official website or by contacting customer service (provided the order has not entered production).
• Right to Deletion: After order completion and without after-sales disputes, you can request the deletion of your personal information (except as required by federal or state laws).
• Right to Opt-out: You can opt-out of the sale of your personal information (we do not sell personal information) and refuse to receive personalized marketing information without affecting your normal product purchases.